Research
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Matt Williams: OMG! – Millennials really do inhabit a (social media) world of their own
“I consume all of my news online – everything I learnt about the Scottish Referendum came from Facebook.” Welcome to…
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Three buying habits business owners must know
By Jessica Mcclennen Modern consumers are becoming more and more immersed in new technology. Gone are the days when consumers…
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New FEPE International research shows that outdoor rivals TV for trust and effectiveness
Not so long ago posters were the almost inevitable accompaniment to a big TV campaign and, in many cases, they…
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WPP tops ‘Global Greats’ list but post-merger Dentsu’s profits are roaring ahead
A new computation from Bob Willott’s Marketing Services Financial intelligence shows, among other things, that WPP is still top dog,…
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Nielsen names its Innovation Winners – the tiny number of new FMCG products that actually make the grade
Research giant Nielsen has produced an interesting study – the Breakthrough Innovation Report – which shows, in short, that most…
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New Havas/Weve survey shows extent of mobile mania
Here’s the most depressing news of the day (particularly if you find yourself doing it). A new study of 3000…
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Taj Sohal: people show more brand loyalty shopping by mobile – and they tend to be spend more
With the continued rise of the internet people are changing the way they research, purchase and interact with brands. Convenience…
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Matt Kwiecinski of Critical Mass: how to extract maximum value from the hottest tech trends
The pace of innovation and development in marketing technology over the past year has been staggering. We’ve witnessed the proliferation…
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Former BBH strategy boss Frost joins ais London
Ais London has appointed former BBH strategy director Daryl Frost (left) as head of planning. Ais, a direct agency that…
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