Research
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Newspaper industry calls time on NRS as it plans new audience measurement system
The UK newspaper industry has called time on the venerable National Readership Survey (NRS) which has measured newspaper and magazine…
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WPP’s Millward Brown buys EffectiveBrands
WPP qualitative research operation Millward Brown has bought Amsterdam’s EffectiveBrands marketing consultancy to combine it with its own consultancy operation…
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Paul Simons: why understanding positioning and proposition is the key to telling a brand story
The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic…
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Leo Burnett’s Mark Tutssel: the trends and the ads that will be this year’s big winners at Cannes.
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International…
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Kantar buys PR monitoring firm Precise Media
WPP is still busily acquiring away and also sticking to its strategy of trying to build research operation Kantar into…
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Zoe Osmond of NABS: why it’s time for a fairer deal for ad industry working parents
There might be nothing new about ‘working parents’ yet today you can’t move for headlines about this topic. It seems…
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Paul Simons: are top managers and the City finally waking up to the reality of ‘brand damage?’
Is ‘Brand Damage’ a consideration for the City? A financial journalist in the business press last weekend referred to ‘brand…
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Neil Christie of W+K London: how advertising really works – and what marketers don’t know
‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it…
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New WFA agency remuneration research shows slow take-up of performance-related pay
The world’s biggest advertisers have been slow to introduce performance-related pay for agencies (although over a third say they are…
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