Research
-
WPP’s Q1 growth battered by currency problems
Who’s that we see coming towards us, driving a flock (herd?) of black swans? Why none other than Sir Martin…
Read More » -
New figures show UK newspapers thriving online – so why do they keep losing money on print?
British newspapers are continuing to grow their online audiences according to new ABC Multi-Platform figures for March, with the Guardian…
Read More » -
Zierler Media teams with Media Icon to boost UK’s ethnic TV channels in battle for TV ratings points
Zierler Media, owner of ethnic TV sales agency ZMTV, is teaming with mainstream sales agency Media Icon to launch a…
Read More » -
PJ Fusco: why search engine marketers need to change
Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than…
Read More » -
WPP strikes exclusive deal with digital research firm eMarketer to provide ‘killer app’ for pitches
The key to success in the agency business is winning pitches, no matter how big or small you are. And…
Read More » -
JWT London planning boss David Carr joins DigitasLBi
DigitasLBi, as it seems to have become following Publicis Groupe’s merger of two of its big digital acquisitions, has poached…
Read More » -
Food research claims big reduction in ads to children
Food manufacturers, retailers and fast food outfits have been under the cosh for years now (decades actually) for flogging unsuitable…
Read More » -
Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot…
Read More » -
European doordrop market recovering from recession says ELMA president Mark Davies
The European Letterbox Marketing Association (ELMA) has unveiled its third pan-European census of door drop media covering 22 markets and…
Read More »