Research
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Cameron Day: the UK’s growing number of singletons are still neglected by marketers
As an industry we like to whip ourselves up into a frenzy by jumping on the next marketing innovation bandwagon,…
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Harry Davison of Maxus: how can we ensure that ‘media effectiveness’ helps us do the right thing?
“Efficiency is doing things right. Effectiveness is doing the right thing”. I am always struck by these words by Peter…
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Mind your body language! How non-verbal communication works in advertising
Vanessa Van Edwards of ScienceofPeople.com in the US, outlines ten ways non-verbal body language can make ads more effective (and…
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WPP does something or other with DataSift’s social media platform – with a bit of Zipline DMP on top
Is this Big Data or little data? It seems to be ‘granular’ data anyway. Here’s what WPP says: WPP’s Data…
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Unilever cuts, debunking Millenials, the ‘Nutcracker’ ad with Spob and Freddie and more Ron Burgundy
Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor…
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Katarina Nielsen of Flock Associates: hotels show us why a Big Idea doesn’t have to be an advertising idea
Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in…
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Giant posters work best says new blowUP research
A new study carried out by blowUP media has concluded that most people notice giant posters when driving through a…
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New online research claims a third of ads are going to porn sites and other undesirables
New research commissioned by online content verification company Project Sunblock shows that more than a third of UK brands don’t…
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What real people think about the M&S brand
Hot on the heels of the various comments on the Christmas advertising barrage, I experienced a real life large focus…
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