Research
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Is Sainsbury winning the UK supermarket wars?
It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons.…
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Nir Wegrzyn: using metaphor is the key to engaging the irrational consumer – or why Apple knows best
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and…
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Simon Francis: the right road to reach world car buyers
Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an…
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Lowe Roche unveils adland’s bad habits
This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its…
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Simon Francis: is there an ideal way to measure marketing effectiveness?
Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from…
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Are clients and agencies aligned against business goals? Find out what the MAA survey says
We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but…
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Giles Keeble: unravelling the mystery of Guinness
Is ‘Made of More’ bollox? I may be slow but when the cloud was floating over NY I didn’t get…
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New IPA survey points to agency pitching perils
Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s…
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UK ad folk driven mad by stress says new NABS survey
A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in…
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