Research
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IPA Bellwether survey paints rosy ad picture for UK
Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit.…
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US, France and UK lead real time bidding online media revolution according to new research
Online advertising is still growing rapdily around the world according to research conducted by Econsultancy on behalf of The Rubicon…
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Nir Wegrzyn of BrandOpus: why the client search for creative perfection leads to a state of paranoia
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years…
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What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around…
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Giles Keeble: why Dove’s Campaign For Real Beauty campaign qualifies as a Modern Classic
It seems there have always been difficult categories for creative advertising: over the years that would have included detergents, oral…
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Boom times beckon for Greenlees and Manning as ad monitoring business Ebiquity eyes sale
There are quite a few poachers turned gamekeepers around in the ad business these days and two of the highest…
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Why understanding ‘dark social’ is the key to creating the most effective online advertising mix
Comment threads, forums, texts and emails account for a growing percentage of social messaging but few marketers incorporate this reality…
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Market research becomes data investment management in Sorrell’s post-PubliCom world view
Sir Martin Sorrell of WPP fame (left) is obviously anticipating a rewarding life in retirement, by flexing his blogging muscles…
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George Parker: why top-notch bullshitting really matters – just look at the history of ‘branding’
In which our hero continues his tour of the computer industry with observations on, among other things, the art of…
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