Research
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Chelsea are certs for the Premier League according to new Bloomberg Sports research
Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to…
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Has Twitter’s new Amplify made it the social medium that works best with TV ads?
Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to…
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New IPA Bellwether survey paints picture of higher adspend in an improving UK economy
As we suspected, the IK IPA’s new Bellwether survey of marketing expenditure shows that marketing budgets in the UK were…
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Leagas Delaney swims upstream as it strikes digital deal with top consultancy Booz & Company
Leagas Delaney, the British-based advertising network has formed an alliance with Booz & Company, one of the world’s leading strategic…
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Triumphant WPP wins Holding Company of the Year gong at Cannes by a knockout – thanks to Ogilvy
It’s trebles all around at WPP HQ in Farm Street, Mayfair, this morning (and, no doubt, at Ogilvy offices across…
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Prius drives Toyota to ‘Global Green Brand’ top spot
Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly…
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