Research
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Chelsea are certs for the Premier League according to new Bloomberg Sports research
Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to…
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WPP goes digital shopping again with Designercity in Hong Kong and UK TV business SecondSync
WPP is still the biggest western marcoms company operating in the China region, even after the PubliCom merger, and boss…
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Russ Mann: why being found, friended, followed and forwarded is the key to smarter web content
Russ Mann is CEO of leading independent search agencies Covario and Rio SEO. Covario is the only agency to win…
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Has Twitter’s new Amplify made it the social medium that works best with TV ads?
Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to…
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LBi adds Danone baby sites to search portfolio
Digital agency LBi has put on a stream of new accounts recently and it seems to be widening its already…
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New IPA Bellwether survey paints picture of higher adspend in an improving UK economy
As we suspected, the IK IPA’s new Bellwether survey of marketing expenditure shows that marketing budgets in the UK were…
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Leagas Delaney swims upstream as it strikes digital deal with top consultancy Booz & Company
Leagas Delaney, the British-based advertising network has formed an alliance with Booz & Company, one of the world’s leading strategic…
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Triumphant WPP wins Holding Company of the Year gong at Cannes by a knockout – thanks to Ogilvy
It’s trebles all around at WPP HQ in Farm Street, Mayfair, this morning (and, no doubt, at Ogilvy offices across…
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Prius drives Toyota to ‘Global Green Brand’ top spot
Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly…
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