Research
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WPP’s Sorrell to get his way over pay this time but shareholders look for ways to rein him in
It looks as though WPP boss Sir Martin Sorrell (left) is set to trouser the £17.6m the company decided he…
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Why smarter content is the key to moving search marketing from its medieval era to the space age
Russ Mann (left), CEO of search marketing consultancy Covario, explains how brand marketers can produce smarter content and track it…
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Most brands are pants says new Havas survey but the best ones, like IKEA, help you and your friends
Only a fifth of all the brands out there make a meaningful difference to our lives according to new research…
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Former McCann global boss Nick Brien surfaces at search agency leader Covario
What will Nick Brien do next has been a live topic since he quit as McCann boss last year (or…
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Andy Law: how your great British brand can become a Beckham-style icon
Andy Law, author, Huffington Post blogger and chairman of innovation consultancy Fearlessly Frank, explains how other brands can become icons…
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Brandz makes Apple the world’s top brand – but the tax-dodging company’s reputation is in tatters
WPP has just produced its latest BrandZ survey of the world’s top brands and, as usual with these things, it’s…
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Why fast data is more valuable than ‘big data’ – but only if we learn how to use it properly
We send more data in a second now than we did in the whole of 1993 says Stephen Phillips (left),…
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UK is the brightest spot in WPP results as advertising and media buying thrive, PR stutters
He’s a veritable babbling (or burbling) brook that Martin Sorrell. This morning he was on the airwaves again; promoting (or…
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BMW tops list of ‘world’s most reputable companies’
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based…
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