Research
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Advertising takes one of its periodic trips into the spotlight – but does it really matter that much?
With a new series of Mad Men on our screens and the death of Margaret Thatcher (indelibly attached to the…
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Omnicom has the same Europe blues as Publicis Groupe – only rather more of them
Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to…
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New R3 China survey reveals changing net-driven PR market – Blue Focus and OgilvyPR lead
Chinese marketers are increasingly focussed on ePR, aiming to reach China’s 500m net users. But the market is becoming increasingly…
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IPA’s UK Bellwether Survey: the good news is that things aren’t quite as bad as they were
Ed Balls cals it ‘flatlining,’ others say the UK economy is bumping along the bottom – and clearly advertising is…
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Roy Jeans of Rapport: how posters progressed from a static medium to a digital future
The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans,…
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Is the media industry ready for a future where an algorithm plans and buys media?
This is the question posed in a survey to promote the forthcoming Festival of Media Global 2013 (why not Festival…
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Man who didn’t cause the world’s most infamous marketing disaster dies
The death late last month of Roy Brown Jr, aged 96, is a timely reminder of that old adage: success…
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WPP’s GroupM challenges Accenture and co with launch of new Consulting Services division
WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services.…
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Courtial takes top strategy job at We Are Social
Social media agency We Are Social has appointed Jerome Courtial (left) as head of strategy. Courtial was previously lead global…
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