Research
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WPP in 2012 – solid but not spectacular
WPP more or less matched rivals Publicis Groupe and Havas, beat Interpublic but lagged Omnicom with growth of 2.9 per…
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Julie Langley: why the Facebook deal to buy adserving company Atlas is important
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness,…
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UK outdoor industry welcomes new Route research
The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route…
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Five key questions investors should ask WPP
WPP announces its 2012 results on Friday and the odds are that they’re going to be good – if the…
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Can advertising be the motor that gets the struggling UK economy out of first gear?
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to…
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Media data manager Collider moves into Europe with former iAd sales boss Theo Theodorou
Former iAD EMEA head of sales Theo Theodorou (left) is joining online data management company Collider to help build its…
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All change in Asia Pacific as number of creative and media account reviews doubles in 2012
2012 was the most active new business year in the last decade as measured by global marketing consultancy R3 and…
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