Research
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Most new product launches fail to deliver on promises – and social media doesn’t help either
A new survey of 2000 UK adults by marketing agency Five by Five finds that 74 per cent of UK…
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Havas merges EHS and Discovery into new international data operation Helia
Havas Creative Group (which is a new one on me) is relaunching two of its agencies Havas EHS and Havas…
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Is WPP CEO Sorrell really planning a £2bn swoop on Tesco’s Dunnhumby data business?
We noted yesterday that WPP CEO Sir Martin Sorrell (left) may be preparing to abandon his recent policy of small(ish)…
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Advertisers look for in-house solution to problem of digital media transparency
New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having…
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Focus groups can Christmas at Ogilvy Paris
Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have…
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New cinema research from DCM is over-rich mixture
Some new research for UK cinema owner Digital Cinema Media (DCM) purports to show that cinema ads are eight times…
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‘Strewth – adam&eveDDB scoops IPA Effectiveness Grand Prix for record-breaking Foster’s
Adam&eveDDB, which has won just about every award going over the past 18 months or so – including Cannes Agency…
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IPA’s Bellwether survey paints rosy picture for UK adland – but there’s a cold wind blowing from China
Who’d be an economist? The UK’s IPA agency body has releases its latest Bellwether survey of marketing budgets this morning…
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WPP’s decision to exit US TV ratings market may herald more big changes at research operation Kantar
Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week…
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