Research
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Nielsen: why we don’t trust the media (and some ads)
Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen…
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Matthias Stadelmeyer: how to navigate the customer journey across multiple channels
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in…
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JWT’s ITV 60th survey: people like ads more than ever
JWT has entered the lists of people mulling over 60 years of ITV and its mighty engine advertising – and…
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Andrew Brown of Cubo: how TV needs to evolve if we’re to have another 60 years of ads
Over the last 60 years, the way we consume and even define TV has changed immeasurably – is TV just…
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Michael Lee: five trends, movements and ideas that are shaping the advertising business
Everything is up for grabs. New ideas are being put together, tested and learned from, and tested and learned from…
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Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas
Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art…
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WPP sets up digital agency alliance with Adobe
WPP is claiming a leap forward in the digital space race by announcing the WPP-Adobe Alliance which it says will…
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WPP’s Sorrell puts creativity in its place
Here’s another interminable video (salut George) featuring Sir Martin Sorrell (sans luminous green this time, see below). If you fast…
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Greetings from Mars and Sir Martin Sorrell
We know you some of you like a bit of Sir Martin Sorrell – well here’s a lot. Here he…
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