Research
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Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders
Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some…
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R3 Worldwide: McCann, Mindshare and WPP head global new business league
2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New…
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New IPA figures show sharp slowdown in ad growth
Growth in UK ad budgets ground to a halt in the fourth quarter of 2015 according to the latest IPA…
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Is the UK really set for a 2016 ad boom?
If anyone is media land was looking for an excuse to raise a glass this Christmas (they probably don’t need…
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Giles Keeble: why emotional ads work at Christmas – and it’s not all about sales
Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little…
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WPP motors ahead in Q3 but data business still disappoints
WPP has posted reasonably strong numbers in Q3, with like-for-like revenue up 4.6 per cent and net sales up 3.3…
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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction…
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Data is (interesting) bollocks says Hegarty at Ad Week
Earlier on we had data champion Sir Martin Sorrell telling us at Advertising Week how it was transforming the business…
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Martin – “I’m no plonker” – Sorrell sitting pretty as comScore and Rentrak merge
We noted yesterday that Sir Martin Sorrell had been quiet recently – for a few days anyway – suggesting that…
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