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StaffJuly 7, 2016

870

WPP boosts European data business with Conexance buy

WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a…

StaffJuly 4, 2016

575

Wherever there’s business to do be done there’s WPP. A few years ago it got into hot water by opening…

527

Here’s something to ring alarm bells at Cannes Lions organiser Ascential, WPP boss Sir Martin Sorrell telling Ad Age editor…

StaffJune 28, 2016

860

83 per cent of the respondents in a new ID Comms survey by media management consultancy strongly agreed that advertisers…

StaffApril 20, 2016

739

YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on…

StaffApril 4, 2016

1,165

Millward Brown, WPP-owned Kantar’s global brand research consultancy, has appointed Louise Ainsworth (left) as its new UK CEO. Ainsworth joins…

StaffMarch 18, 2016

644

The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So…

820

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain…

StaffFebruary 29, 2016

1,346

Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value…