Here’s something to ring alarm bells at Cannes Lions organiser Ascential, WPP boss Sir Martin Sorrell telling Ad Age editor Ken Wheaton that WPP may take a pause with its humungously expensive commitment to Cannes.
Sorrell, as ever, reminds us how WPP has ‘won’ Cannes for the past six years and also reminds us, lest we forget, that data is creative too..you get the drift.
But he’s right when he says the Lions have become an enormous and costly networking event and agency groups, which are, maybe, in danger of being marginalised by media tech companies, need to mind the pennies. It’s also worth pointing out that the total entry fees at Cannes amount to less that SMS’ salary. But there you go.
It’s almost certain that WPP and rivals Omnicom, Publicis, Dentsu, Interpublic and Havas will be there in force well into the forseeable future. But it’s also fairly likely that the current Lions will split into two events: creative and media/tech. Which will, doubtless, mean even more bunce for the organisers.