Research
-
Alex Van Gestel of Verbalisation: what Trump tells us about the death of attitudinal research
One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end…
Read More » -
Trump trumps the pollsters and the big business establishment
If you though Brexit was bad, what about a Trump presidency? Trump may be the ultimate political maverick but then…
Read More » -
People get their politics from brands according to JWT
It’s no doubt lazy to say that social media et al. is making idiots of us all. Trouble is it…
Read More » -
WPP’s spectacular Brexit boost underpinnned by solid international performance
Addressing the nation on the wireless this morning (he doesn’t really require an interviewer) WPP CEO Sir Martin Sorrell (below)…
Read More » -
New ID Comms research highlights advertiser media skills shortfall
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to…
Read More » -
WPP’s Sorrell thinks six holding companies is too many
WPP’s Sir Martin Sorrell has been strangely quiet recently – by his own voluble standards anyway – but he’s been…
Read More » -
New Oliver survey: does this mean brands might just as well shut up?
In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands…
Read More » -
GroupM: marketing services spend to pass $1tn as US and India lead media growth
WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad…
Read More » -
Adtech deals go off the boil in first half of 2016
New figures from specialist technology M&A advisor Results International show that the global market for adtech and martech remained stable…
Read More »