Research
-
R3: Omnicom scoops 2016 new business prizes
Omnicom has wiped the floor with its rivals in the 2016 new business stakes, according to marketing consultant R3 Worlwide.…
Read More » -
WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
Read More » -
CES’ brave new world of data-driven smoke and mirrors
Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt…
Read More » -
Scott Galloway’s secrets of successful brands
Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s…
Read More » -
Tom Denford and David Indo from ID Comms: Facebook’s growing pains
On this week’s #MediaSnack Tom and David focus on Facebook. From its stunning growth to fake news, issues over measurement…
Read More » -
What does GroupM’s spanking new [m]Platform tell us about changes at WPP?
For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the…
Read More » -
Big advertisers wake up to perils of digital and data – well, some of them do
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in…
Read More » -
Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data
The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances…
Read More » -
Engine rolls out new customer engagement platform
Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more…
Read More »