Research
-
Giles Keeble: blinkered economics, personalisation and those betting ads that drive you nuts
1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I…
Read More » -
Paul Simons: Labour’s in La La Land but so are many voters and they just might win
When David Cameron became PM the outgoing Labour team left a note in the Treasury that said “There’s no money…
Read More » -
Tom Denford and David Indo from ID Comms: the decline in agency incentives
On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report,…
Read More » -
Women don’t like advertising says new International Women’s Day survey from Engine
There’s a big new survey released today to coincide with International Women’s Day claiming, yes you’ve guessed it, that UK…
Read More » -
ID Comms survey: why advertisers need to take the lead on big media decisions
Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area,…
Read More » -
John Murphy: why brands need to shift their focus to the growing power of single consumers
It’s been creeping up on us for a while….but it’s now a legitimate ‘phenomenon.’ We have entered a period in…
Read More » -
Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”
On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global…
Read More » -
ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision…
Read More » -
Mad Man Don Draper is flummoxed by Big Data
How many of you have wanted to do this? Mad Men’s Don Draper gatecrashes a Miller beer meeting to hear…
Read More »