Research
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TV is key to successful big campaigns says WARC
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular…
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WPP goes backwards in third quarter of 2017
WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8…
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Iotec: mobile ads have marketers well confused but that doesn’t stop them doing more of it
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered,…
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Ben Pask of Rare: five ways for marketers to find happiness
Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been…
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Here’s a turn-up: is Publicis on the right track while WPP has been losing its way?
WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though…
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MediaCom survey shows UK’s troubled teens
Media agency MediaCom has been looking into what UK teens (‘Generation Z’) think about their (and our) future prospects and…
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New IPA Bellwether Report show internet spending is up even though confidence is down
Marketers usually cut back budgets when times get tough – as they seem to be following the Brexit vote –…
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Matt Williams: women buyers do agree with Cannes Lions judges – some of the time
The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of…
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WARC’s words of wisdom from (partly) befuddled adfolk
Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes…
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