Research
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WPP stops the rot but rumours swirl over Kantar sale
WPP flatlined in the first quarter of 2018 with like-for-like revenues less pass through costs down 0.1 per cent (net…
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Mark Read sets out his stall as CEO-in-waiting at WPP
WPP joint COO Mark Read has been telling the FT his plans for WPP, assuming he gets the chance of…
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WPP after Sorrell: why breaking up is so hard to do
By Julie Langley Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start…
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Sorrell hasn’t gone yet but WPP will never be the same
As things stand Sir Martin Sorrell is still CEO of WPP and, according to some in the company, will present…
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Why the Cambridge Analytica scandal could be life threatening for Facebook and big tech
The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in…
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WPP’s Sorrell: 2017 was “not pretty” as growth dries up
WPP flat-lined at best in 2017 according to its preliminary results released today. In CEO Sir Martin Sorrell’s words 2017…
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DDB’s Tribal fights back against consultants with ‘TX’ strategy
Adam&eveDDB digital agency Tribal Worldwide London is challenging consultants Accenture, Deloitte and co. with a new structure built around six…
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WPP’s new Kantar Consulting buys Mash Strategy
Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash…
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WPP slows some payments in crucial fourth quarter
A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying…
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