Research
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Despite all the talk, advertising’s gender pay gap persists
This year’s gender pay gap figures are now public, and it won’t surprise anyone that progress has been slow. It’s…
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WPP’s Kantar ditches sub-brands in drive for client-friendly (and buyer) simplicity
Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has…
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Keith Grossman joins Engine as COO to do ‘previously unimagined’ things for clients
Engine is starting to rise as an entity in its own right from the ashes of WCRS, Partners Andrews Aldridge…
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Buying is a political act, claims Havas Meaningful Brands
Havas started its Meaningful Brands report in 2008, and every two years, it tells us that the consumers of the…
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Mindshare survey shows growing use of tech – with humans fighting back
WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK…
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People trust ad execs even less than estate agents and Boris Johnson – send for a doctor
Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think…
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Tom Ewing of System1: will the ad that stole Christmas do any long-term good for Iceland?
For most of this decade, the interest around Christmas ads has centred on John Lewis and whether any of its…
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Talon Outdoor: research shows video and Out of Home is an unbeatable media combination
Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can…
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Talon Outdoor: Better Together – new research shows OOH digital boosts social media campaigns
New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to…
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