Research
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Talon Outdoor: dare to digitise in OOH to drive profit
A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the…
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Cyber attack shows why data could be double-edged for WPP and ad holding rivals
Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn…
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Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry
Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried…
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WPP reels in £2.5bn with 60 per cent Kantar sale to Bain
WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar…
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Tom Ewing of System 1: do anti-ads like Brewdog lead to a crisis of authenticity?
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt…
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Marketing budgets surprise with bounce-back in new IPA Bellwether Report
The UK may or may not be in recession or about to enter one as another six months of Brexit…
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Publicis at a crossroads as it takes biggest data punt so far with $4.4bn Epsilon
If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a…
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Why centenarian Tesco needs a new cultural strategy to compete with Aldi and Lidl
By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting…
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Wallenberg Swedish business dynasty eyes WPP’s Kantar
The Telegraph reckons that Swedish business dynasty the Wallenbergs are one of the likely bidders for WPP’s Kantar, some or…
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