Research
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Orlando Wood of System1: what the big Christmas ads tell us about ad effectiveness
Christmas is to UK adland what the Super Bowl is to the US; big brands, big budgets, and the once-a-year…
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Long-serving Kantar boss Eric Salama steps down following WPP sale to Bain
Eric Salama, long-time CEO of WPP’s Kantar research operation which is now 60 per cent owned by Bain Capital, is…
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Read at WPP and Sadoun at Publicis chart diverging courses
“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when…
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New Gartner survey says UK marketers still optimistic – martech remains a muddle
UK marketers remain surprisingly optimistic about the prospect of leaving the European Union – Brexit – with 78 per cent…
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Global advertisers split over “digital transformation” says new WFA report
Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy –…
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Talon Outdoor: closing the evidence gap in Out of Home
By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains…
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Trust is now key for brands says Interbrand as it reveals world’s best
Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon…
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UK agency trade body IPA sets out to “reverse crisis in creative effectiveness”
Advertising in the UK is facing an existential crisis in the UK as media agencies take over from creative in…
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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion,…
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