Research
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HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories
We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s…
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Nick Mawditt of Talon Outdoor: new Out of Home research shows growing power of digital
Out of Home has embraced the new decade truly transformed. Growth, brilliant assets, smart thinking, creativity, better insight and measurement.…
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Publicis buys management consultancy Third Horizon
Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will…
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Surprise exit for Salama as Bain flexes muscles at Kantar
It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar…
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Ocean claims young people tune in to digital Out of Home
New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust…
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Syzygy CEO Ita Murphy: how brain training helps win pitches
While predictions abound about what’s coming our way in 2020, one thing is for certain: another year of regular pitches…
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Seniority doesn’t pay in adland says new salary survey
Creative and marketing talent recruiter Aquent has been looking into adland and marketing salaries and found – which won’t really…
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Results International: private equity leads as buyers snap up content production companies
New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling…
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Adland’s search for equality misses the target in Brexit Britain
By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered…
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