Research
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IPA Bellwether confirms Covid-19 UK ad slump – probably with worse to come
UK marketing budgets have taken a tumble in Covid-19 – which won’t surprise anyone – according to the latest quarterly…
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Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three
New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during…
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System1: Aldi is UK ad winner in the age of Covid-19
New data from System1 claims that a number of UK brands, including Aldi, Guinness, M&S and Morrisons are creating significant…
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Wunderman Thomson’s Jo Weston: the rise of community spirit in the Covid-19 age
Let’s rewind a year. Warnings of travel restrictions, supply chain shocks, potential job losses, medical supplies not getting through, lorries…
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New Havas Media research underlines key BBC role in Covid-19 crisis
The Covid-19 outbreak could be the saviour of Britain’s embattled BBC, not so long ago facing the prospect of being…
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Analysis from Talon’s Ada shows true UK population movement during Covid-19
Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March…
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Mindshare Covid-19 attitudes survey shows UK bearing up – but more clarity is needed
WPP media agency Mindshare UK, along with many others, has been looking into attitudes in the light of the Covid-19…
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Austin Winton: limit choice, boost sales: how to reach consumers in a messy media landscape
Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has…
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HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories
We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s…
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