Research
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Stephen Broderick of FirmDecisions: post-ISBA, mid-crisis we still need to address programmatic supply chain
With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about…
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VaynerMedia’s DuBose Cole: bank of goodwill – how banks can benefit everyone in the crisis
The pandemic has delivered human, social, and economic costs across the world which will affect us for years to come.…
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ISBA report points to programmatic’s missing billions
Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According…
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Grey London’s Jess Smith: now’s the time for brands to deliver true meaning
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not…
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Ada analysis shows UK traffic volumes steadily increasing during week 5 of COVID-19 lockdown
Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly…
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Anxious WFH adland turns to tippling
A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes…
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AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021
The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019…
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IPA Bellwether confirms Covid-19 UK ad slump – probably with worse to come
UK marketing budgets have taken a tumble in Covid-19 – which won’t surprise anyone – according to the latest quarterly…
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Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three
New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during…
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