Research
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Beta Good’s Robin Gadsby: four ways companies can combat climate change post-pandemic
Changeis something we’ve seen an awful lot of these past months. Unprecedented change that has been unsettling for all of…
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Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media…
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IPG’s Magna forecasts 7.2% dive in global adspend, offline media taking the biggest hit
IPG Mediabrands’ Magna is the latest to unveil its crystal ball (no plurals please) for 2020 and it’s forecasting a…
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Is positive discrimination the only way agencies and other professionals can address Black Lives Matter?
Interpublic’s Michael Roth is clearly trying to take the lead on ad agency employment amid Black Lives Matter and has…
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Christian Polman: will the new agile way of working last?
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways…
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Pintarget’s Rachel Hall: learning the lessons from lockdown
The new world we’re living in is uncharted territory for consumers and brands. Consumers are cautious and scared, looking for…
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Talon: Ada analysis shows a return to UK Out of Home
Latest data from Ada shows the UK population are returning to Out of Home with roadside traffic now at pre-lockdown…
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It could be worse: WARC forecasts 8.1 % dip in 2020 global ad expenditure
Clearly depends which way you look at these things. Ad forecaster WARC headlines its latest numbers: Brands cut $50 billion…
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New Nielsen report shows ad winners and losers in March
Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown…
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