Research
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George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve…
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R3: global new business down ten per cent in H1 2020 – WPP tops, Droga5 scores for Accenture
The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained…
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Charles Gadsdon: how Coke taught the world sonic branding
When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or…
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Digital media the only winner from Covid says Zenith
Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend…
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TV still most effective ad medium says Adzooma
Digital marketing platform Adzooma has been asking 2000 adults in the UK what media most influence their buying decisions and…
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IPA’s Q2 Bellwether compounds ONS doom and gloom in UK adland – lost ground regained in 2024
Everybody expected the economic data in Covid-19 to be bad but it’s still a shock when you discover quite how…
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WFA’s new global sourcing board points procurement at value ahead of cost savings
The World Federation of Advertisers (WFA) has formed a Global sourcing Board that aims to drive a shift from savings…
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R3: global new business tumbles in 2020 – WPP agencies best in creative
Covid-19 has driven down new business globally in 2020 with global marketing consultancy R3 Worldwide estimating creative and media moves…
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Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32…
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