Research
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Paul Marsden of Syzygy: is neuroscience the way to predict marketing success – or just more neurobollocks?
The results of a *landmark consumer neuroscience study will be published later this year showing that brain scans can indeed…
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Sabrina Francis of Arena: why it’s time to put media segmentation back in its box
Millennials, ABC1s, Mums; the media industry has become obsessed with fitting people into boxes. Sadly, this means that we often…
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£36m man Sorrell closes on deal for Tesco’s Dunnhumby
We haven’t heard much from WPP boss Sir Martin Sorrell (left) recently but today (Sunday March 15) it’s emerged that…
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NewsCred survey shows hits and misses in brands’ contribution to UK health
The UK public is hungry for health content and expects food, drink and retail brands to help combat serious national…
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AnalogFolk wins Lucozade digital, CACI wins the entire British population
Lucozade Ribena Suntory (LRS) has awarded AnalogFolk the Lucozade UK digital marketing account following a pitch. AnalogFolk will now be…
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Wunderman hires two new data bosses
Mark Read’s revolution at WPP-owned Wunderman carries on apace: he’s already made Brit boss Mel Edwards EMEA CEO and now…
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