More About Advertising The alternative voice of advertising, marketing and media
Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences.
Called Rapport, the new platform uses first and third party data to maximise digital performance and improve customer conversion.
It analyses individual customer behaviour across a brand’s digital properties, helping marketers to find and engage with prospects to push content to the right individuals at the right time and place. Then through programmatic technology Rapport is claimed to drive more effective prospecting programmes and increase ROI.
Rapport has been developed by Engine’s data strategy agency Fuel and customer engagement specialists Partners Andrews Aldridge alongside its in-house Engine Media. Engine says Rapport can be up and running for a new client in four weeks.
Partners CEO Martin Nieri (left) says: “By 2020, customer experience will exceed price as the number one brand differentiator. Yet with ‘trust’ still the number one issue in digital media and ad blockers hitting communications exposure, a different value exchange is required. Rapport provides a step change in engagement and conversion, turning cold data into hot prospects.”
