Research
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WPP’s Sorrell unveils healthy profits but warns of patchy GDP growth and stingy clients
WPP’s first half results are pretty much as we forecast yesterday – no crystal ball, alas, just the usual corporate…
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M&C unveils the algorithmic answer to everything
A while ago, to celebrate its 20th birthday I think, M&C founder (Lord) Maurice Saatchi announced that the agency had…
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Sir Martin Sorrell on the new world according to WPP
Sir Martin Sorrell’s various pronouncements seem to amuse and engage some of you so here he is – again –…
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Gordon MacSween of Captive Media: How digital out of home can reach ‘unreachable’ millenials
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience…
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Yet more #LikeAGirl from P&G and Always – this time telling teenies to be ‘unstoppable’
I don’t know about girls becoming ‘unstoppable’ but Procter & Gamble’s #LikeAGirl campaign for Always seems so, rolling out another…
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Matt Williams: who’s right about advertising and ‘big data’ – Professor Brian Cox or Sir John Hegarty?
“I don’t know who this Sir John Hegarty is – he might be very famous in your industry – but…
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George Parker: but… but the polls said!!!
Oh yes, it was supposed to be the UK’s closest election since Richard III was buried in a car park.…
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WPP launches new data business Gain Theory
WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it…
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WPP strikes new data deal with Facebook
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within…
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