Research
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Nielsen shows UK main media ad recovery – Amazon is top advertiser
Nielsen has released its adspend figures for 2021 although they’re still somewhat partial as the measurement company tries to get…
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MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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Media Marketing Compliance’s Jane Dormer: audits not aggro must be the mantra for 2022
Marketing procurement has always been an asset to any brand. And it can be for agencies too. Never more so…
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WPP delivers 12% organic growth in 2021 – cool market response means there’s more to do
WPP shares fell in early trading today as the ad holding giant posted Q4 and full year 2021 figures roughly…
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Edisen’s Henric Larssen: scaling up your creative can cure shiny object syndrome
If you’re familiar with Ecclesiastes 1:9 you’ll already know ‘there’s nothing new under the sun.’ This is perhaps truer of…
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Can ITV and Veg Power’s zombie brussels sprouts persuade kids to eat more veg – and fend off ad ban?
Noticed the other day that sales of “plant-based” food are plateauing, consumers getting tired of meat taste-a likes that don’t…
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Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
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Nielsen finally gets to grips with paid-for social media
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now…
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Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work
Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s…
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