Research
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Publicis bounces back in 2021 with 10% organic growth
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful…
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Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year
It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the…
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AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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Half of UK consumers plan to reduce carbon footprint through food choices
A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have…
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IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth
The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway)…
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M&A sector deals on the up again says Ciesco but holding companies give way to private equity
M&A advisory firm Ciesco has released its 2021 Global M&A Review & 2022 Outlook for media and technology firms, showing…
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The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the…
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Fiona Foy: trust, yes, but verify too in media agency deals
Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking…
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Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a…
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