Research
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ID Comms: digital is number one media transparency worry
Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID…
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Chris Hogg of Lotame: less is more – why minimising data is the way to stay ahead
The general public is more educated and aware than ever before about data privacy. The combination of data legislation like…
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40 over Forty list uveiled to combat ageism
Campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The…
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Maybe adland needs a miracle or two: MediaCom claims creative breakthrough
An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but…
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Nike’s ‘Dream Crazy’ is the “best of the best” says Effie
We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the…
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Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
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WPP lands massive Coca-Cola global marketing task
Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s…
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Forrester: will 2022 see freshly empowered marketers?
Forrester Research has revealed its marketing predictions for 2022, which it describes as “bold calls to push the limits and…
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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking…
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