Research
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IPA Bellwether: UK ad budgets up again but clouds gather
Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report…
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Are ladders and funnels the keys to today’s advertising?
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels”…
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Marketing still needs to do more in diversity stakes says WFA
Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by…
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Publicis sets holding company bar in Q3 with 11.2% growth
Publicis has laid down a significant marker for its holding company rivals – and even fast-growing newbies like Sir Martin…
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MSQ signs Kantar heavy hitter Bart Michels
Ambitious London-based marketing group MSQ has made another heavyweight hiring. Former Kantar Consulting Europe CEO Bart Michels is joining as…
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Climate change: can ad-induced “brain pollution” be the real problem?
Remember when subliminal advertising was deemed a threat to humankind? No? Well it was “the use by advertisers of images…
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IAB: mobile and video drive spectacular UK digital growth
UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update,…
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GroupM forecasts bigger boom in UK ad rebound
WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to…
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Cheetah Digital takes aim at “creepy” marketing directors
Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a…
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