Research
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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WFA survey shows clients all at sea as they try to navigate digital media
Advertisers may be spending money on media as if there’s no tomorrow but about half of themn have little idea…
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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale
Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments,…
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It’s Covid ad review time in the UK – Belong’s research hardly helps matters
The UK government is reviewing its Covid-19 agencies: MullenLowe for creative, which is pitching against M&C Saatchi, and media agency…
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The nation is split over Christmas, and can’t agree on sustainability either, IPA survey finds
Has Covid-19 turned us into a nation of Scrooges? Assuming we get to Christmas without any more lockdowns, only half…
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Post-pandemic WPP hits recovery targets a year early
For once WPP will be happy to follow in the footsteps of its peers: matching the likes of Omnicom and…
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WARC reveals secret of creative effectiveness – or does it?
WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the…
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UK advertising to hit record £27.7bn in 2021 – AA report
The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total…
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Ronaldo scores $1.6m per Instagram post says Hopper
Do you remember when Alan Sugar described high-earning footballers as Carlos Kickaball? Well the world’s leading Carlos Kickaball, Cristiano Ronaldo…
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