Research
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MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?
AI is now an integral part of our lives and as a society awash with data, we rely on AI…
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IPG’s Magna joins boom times are coming chorus
IPG’s Magna has revised up its global ad forecasts: now its 14% up this year and seven next, adding $78bn…
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GroupM’s Weiser predicts “astonishing ” UK ad recovery
WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of…
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Marketing and technology is a monumental muddle says new Wunderman Thompson survey
Surveys always seem to tell you what you think you know already, which is why we ignore most of them.…
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Consumers lose connection with online shops: half willing to pay more on the high street says Deloitte Digital
The great pandemic move to digital has hit a real-life brick wall, according to a new study from Deloitte Digital,…
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Omnicom duo unveil first “conscious brands” top 100
In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners…
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Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1…
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Laurence Green: why the business of advertising is also the business of ideas
It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if…
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Clear Channel and JC Decaux: quality trumps price and social responsibility in fight for consumer trust.
Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value…
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