Research
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GroupM’s Weiser predicts “astonishing ” UK ad recovery
WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of…
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Consumers lose connection with online shops: half willing to pay more on the high street says Deloitte Digital
The great pandemic move to digital has hit a real-life brick wall, according to a new study from Deloitte Digital,…
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Omnicom duo unveil first “conscious brands” top 100
In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners…
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Laurence Green: why the business of advertising is also the business of ideas
It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if…
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Clear Channel and JC Decaux: quality trumps price and social responsibility in fight for consumer trust.
Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value…
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