Research
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WPP is now a global commerce leader says Forrester
This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader…
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UK government pandemic advertising tops £240m in 2020
UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost…
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BETC Paris brings message of hope to skin sufferers from L’Oreal’s La Roche-Posay
Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with…
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Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences
January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of…
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What do marketers really want from their jobs?
A guarantee of a job next year some might say. Nonetheless the World Federation of Advertisers (WFA) has been looking…
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UK lockdown widens generation gap in media consumption
Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to…
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Kimberly-Clark’s Huggies from Droga5 tops System1’s list of Super Bowl ad winners
System1, which purports to measure long term brand effectiveness (star rating) and short term sales success (spike rating) via emotional…
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R3: WPP is top in 2020 new business – Havas wins creative
Even in Covid-ridden 2020, agency new business revenue in 2020 was down by only single-digits at 5.8% globally thanks to…
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Ciesco: tech and media sector ready to power M&A bounce-back in 2021
Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the…
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