Research
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New AA/WARC forecast paints much brighter picture for UK adspend in 2021
The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from…
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IPA Bellwether shows small rise in marketers’ optimism
The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they…
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JAA Media’s Richard Temple: bring back jingles to fight food regulation!
“Anything can happen at backgammon.” Political diarist Alan Clarke’s shrug to events beyond all of our control is an apt…
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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