Research
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Publicis Groupe’s Epsilon hit for $150m in data fraud case
Is the ad business, specifically the big data-obsessed holding companies, sleepwalking into disaster as they try to hoover up information…
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New AA/WARC forecast paints much brighter picture for UK adspend in 2021
The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from…
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IPA Bellwether shows small rise in marketers’ optimism
The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they…
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JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on
When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide…
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JAA Media’s Richard Temple: bring back jingles to fight food regulation!
“Anything can happen at backgammon.” Political diarist Alan Clarke’s shrug to events beyond all of our control is an apt…
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Barclaycard reveals 2020 consumer spending winners and losers – florists bloom
Barclaycard has been totting up the winners and losers in UK consumer spending through 2020 – overall it’s down 7.1%…
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WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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