Research
-
Magna and Zenith chart global digital transformation – good news for cybercriminals anyway
Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next…
Read More » -
New UK Out of Home study shows strong results for advertisers through lockdown restrictions
A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that…
Read More » -
WPP merges Geometry into VMLY&R to create new global ecommerce company
Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce,…
Read More » -
Paul Domenet: Pfizer’s vaccine may save the world from Covid – but what should we call it?
To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a…
Read More » -
Neuro-Insight: this year’s Xmas ads story – separate but together with a dash of optimism
By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping…
Read More » -
Mary Keane-Dawson: how influencers moved into politics
With only a few days until the US presidential election, the candidates will be looking out for any final opportunities…
Read More » -
AA forecast: ad market will take two years to recover – thinner pickings at Christmas
Who’d be a forecaster these days – unless you’re an epidemiologist who at least gets to frighten us all on…
Read More » -
WPP keeps its head above water in Q3 – now CEO Read needs to move towards positive territory
WPP CEO Mark Read is claiming a win in the third quarter of 2020 with “just” a 7.6% fall in…
Read More » -
IPA Bellwether reveals Q3 doom and gloom – prospects aren’t too bright either
When the UK economy tanked in Q2 this year as the country went into lockdown – and adspend with it…
Read More »