Research
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ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams…
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Ethnic diversity is up 20% at agencies but ethnicity pay gap has widened, new IPA Census shows
Agencies are finally taking diversity and inclusion beyond rhetoric and making real change, according to the new IPA Census, which…
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Kurt Stuhllemmer of Hall & Partners: will your brand be convicted of greenwashing?
Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé,…
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Adam&eveDDB still UK creative agency top dog – McCann and VCCP in hot pursuit
The Campaign creative agency billings for UK agencies are always a talking point – these days they’re based on Nielsen…
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Has CRM become the classic all-time folly of marketing?
Customer experience (CX/CRM, the two are more or less interchangeable)) has become the favourite refuge of scoundrels across the marketing…
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AA report: UK ad exports back to pre-pandemic £11.7bn
The UK’s Advertising Association has published its UK Advertising Exports Report 2022 showing that international trade in UK advertising and…
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Waitrose digital-first loyalty scheme collapses in ruins
That didn’t take long did it? Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free…
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Talon Outdoor shows programmatic OOH delivers better results than online channels
Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home…
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Ukraine: it’s time for the ad holding groups to get off the Caviar Express
So far all we’ve had from the big ad holding companies on their response to the Russian invasion of Ukraine…
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