Research
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S4Capital has to chart its course in a market changed by a perfect storm of global bad news
All of a sudden the world’s looking more troubled for adland, despite its better than expected bounceback form the recession.…
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Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads
Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail…
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Dove challenges beauty influencers with #DetoxYourFeed
Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back…
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Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full…
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Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to…
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Publicis surges into 2022 with 10.5% Q1 growth
Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and…
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Charlotte Willcocks : why culture is the future of strategy
Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut…
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David Patton: why Web3 will mean more for marketers than the metaverse
Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next…
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Ciesco: M&A booms in early Q1 2022 but falls back in March
Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the…
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