Research
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Has CRM become the classic all-time folly of marketing?
Customer experience (CX/CRM, the two are more or less interchangeable)) has become the favourite refuge of scoundrels across the marketing…
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AA report: UK ad exports back to pre-pandemic £11.7bn
The UK’s Advertising Association has published its UK Advertising Exports Report 2022 showing that international trade in UK advertising and…
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Waitrose digital-first loyalty scheme collapses in ruins
That didn’t take long did it? Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free…
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Talon Outdoor shows programmatic OOH delivers better results than online channels
Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home…
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Ukraine: it’s time for the ad holding groups to get off the Caviar Express
So far all we’ve had from the big ad holding companies on their response to the Russian invasion of Ukraine…
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Nielsen shows UK main media ad recovery – Amazon is top advertiser
Nielsen has released its adspend figures for 2021 although they’re still somewhat partial as the measurement company tries to get…
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MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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Media Marketing Compliance’s Jane Dormer: audits not aggro must be the mantra for 2022
Marketing procurement has always been an asset to any brand. And it can be for agencies too. Never more so…
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WPP delivers 12% organic growth in 2021 – cool market response means there’s more to do
WPP shares fell in early trading today as the ad holding giant posted Q4 and full year 2021 figures roughly…
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