Research
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Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be…
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Matt Williams: when Cannes becomes really important
Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a…
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Jane Austin at Cannes: even with all the talk of purpose, progress is screeching to a halt
It’s the little things like a looming recession, soaring inflation and (for Brits anyway) Boris Johnson in charge that make…
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WFA to unveil new diversity guidelines
The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions,…
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McCann Health’s Guy Swimer: how creativity can help keep us safe and well
As the Cannes Lions International Festival of Creativity returns – in hybrid format, following last year’s virtual conference – will…
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ASA hits the right note as it tries to rebuild trust in ads
The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather…
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Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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Leo Burnett’s Top Tips for Cannes (PS they’re usually right)
Leo Burnett has released its 34th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity –…
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Sam Sturgeon: three strategies for protecting brands during a cost of living crisis
Inflation in the UK has soared to 9%, with 10% forecast, resulting in a 40-year high primarily due to escalating…
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