Research
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Real Madrid tops sponsored Instagram super league
Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs…
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Deutsche Telekom targets volunteering ‘digital optimists’ with NFT-based campaign
We’ve had one mobile provider stirring up a hornets nest with ‘Not your problem’ from EE, about sexism and football…
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UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and…
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Does being more inclusive in adland mean changing the technology? AKQA thinks so
But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes…
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Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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Channel 4 to increase disabled ad representation with £1m
Only 4% of TV adverts in the UK feature disabled people, dropping to 1% of disabled people in lead roles,…
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Jane Austin: work with activists and be more like Colleen – five Cannes commandments
Now that Cannes is behind us, it’s worth reflecting on what that was all about and what, if anything, we…
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Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity…
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Peter Bordes: the irresistible rise of smart cities
From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights…
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