Research

There is a victor in the UK election – pollsters Ipsos Mori

You have to hold your hands up, as a football manager might say, the boys done well. Ipsos Mori’s exit poll of over 17,000 voters in the UK general election was right on the money, its prediction of 307 Conservative ...

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Waitrose in mid-recession boom

UK consumers are supposed to be cutting back on spending in the midst of the economic doom and gloom and yet premium-priced Waitrose is booming. What’s going on here? According to research firm Kantar the chintzy grocery chain has just ...

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Is this how to increase Google search results?

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business ...

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Owners plan $21bn sale of market researcher Nielsen

The six private equity owners of market research giant Nielsen are planning an IPO (initial public offer) of the firm they bought a couple of years ago for $10bn for between $17bn and $21bn. This is a mightily optimistic bet ...

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Now US business goes Apple app crazy

At long last Apple is cracking the corporate market, instanced by booming sales of iPhones (27 per cent of the US market in February) and the new iPad. Buyers are apparently being wooed by the ever-growing number of Apple apps ...

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TV boom times are back – for a few months at least

According to respected research firm Enders Analysis they are anyway. Enders forecasts that the UK TV market will be up by around 20 per cent in April and May this year compared to last, following tiny increases at the start ...

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Even Aleksandr the meerkat forgets his script now and again – but is he in danger of outstaying his welcome?

Yet another comparethemarket.com ad featuring Aleksandr the meerkate has emerged (he must be the saviour of the UK commercials business) but rather than showing that, here’s a collection of Aleksandr’s alleged bloopers (see full story). But Aleksandr is becoming a ...

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Women not tough enough for Today Programme says editor Thomas

Today editor Ceri Thomas is hardly the most popular person with his listeners, many of whom were outraged when presenter ‘posh’ Ed Stourton was defenstrated to make room for returning US correspondent Justin Webb. Now Thomas has told the BBC’s ...

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Does having a Saatchi mean you win the election?

Especially when they seem to be playing for both sides. As Stephen Armstrong points out in this Guardian piece, the Tories have signed up M&C Saatchi to put the boot into Gordon Brown whereas the Labour Party’s agency Saatchi & ...

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