Research
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Marketing facing “worst-ever talent crisis” says WFA – but who’s going to pay to remedy it?
Marketing is facing its “worst-ever” talent crisis according to new research – ‘Media’s Got Talent?’ – from the World Federation…
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AA/WARC : UK adspend surges ahead, inflation takes its toll
UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn…
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Ad Net Zero aims for global reach with second Summit
Ad Net Zero, which launched to the world at COP 26 in Glasgow last year, is to continue its mission…
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IPA Bellwether survey shows advertisers still spending
The UK’s marketers are sticking to their spending plans for 2022 – or say they are – despite a rapidly…
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Omnicom turns in solid Q2 but readies for tough second half
Omnicom has beaten rival Publicis Groupe to the punch, being the first of the big ad holding companies to report…
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Clients plan more agency changes, in-housing on the rise
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to…
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Adam&eveDDB joins agency rush to customer experience with TRACK
Adam&eveDDB is joining the rush to expanded customer experience operations by merging with TRACK, DDB Worldwide’s customer experience and data…
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Who wants the untreatable Thames Water account?
Now here’s a challenge for one lucky agency: improve the image of Thames Water (the company that’s currently telling Londoners…
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Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of…
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