Research
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WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history –…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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George Parker: what do you know about Howard Gossage?
Just the other day I did a post on AdScam, my supremely popular blog… He said modestly, in the category…
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Saatchi invades the brains of football fans for BT Sport
Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting…
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Forrester report boosts WPP’s transformation ambitions
WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the…
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Is WPP’s share price fall a sign of trouble all round for adland?
WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half…
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WPP produces solid first half – pity about the rest of dire UK economy
Timing can be all in matters economic and WPP might be regretting that its first half and Q2 2022 results…
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Wavemaker adds to winning run with NHS media account
WPP media agency Wavemaker is on a roll, winning the UK’s NHS (National Health Service) media account hard on the…
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