Research
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Wunderman Thompson hires strategy chief Sid McGrath, brings back Quality Street
Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years…
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MullenLowe’s Laurence Green: real time notes from last night’s IPA Effectiveness Awards
5.20pm. Ten minutes ‘til showtime and I’m nervous. I always am at these IPA Awards, even when I don’t have…
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Talon: back to Old School: media planning lessons post-Covid
New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick…
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Tim Delaney of Leagas Delaney: how can we harness desire in the nano-second era?
The word desire suggests a long, smouldering longing for something slightly forbidden. It is laden with obsession, irrationality and, of…
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Let’s hope the Government’s track and trace app works as well as MullenLowe’s launch ad
The UK’s much-heralded track and trace Covid app is finally with us and while we might have expected another lecture…
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Talon Outdoor: Maxx Media applies Ada data for greater audience understanding
How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location…
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UK is crisis area for WPP as holding company cleans the stables, matches its global peers
WPP had a pretty gruesome April, May and June with Q2 like-for-like sales (its version of organic growth) falling 23%…
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WFA says programmatic media trading taking over the world
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are…
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