Research
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Four major developments the gambling industry has witnessed in 2022
Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the…
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Warlingo turns table on marketing terms to aid Ukraine
Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was…
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Reed Smith LLP: how brands are using NFTs to support charitable giving
By Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global…
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Masterly inactivity should be new culture secretary Michelle Donelan’s motto
New UK Culture Secretary Michelle Donelan (below) says the Government will “reconsider the business case” for privatising Channel 4. That…
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Jade Raad of Little Dot Studios: how do brands navigate today’s digital market?
Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for…
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Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates…
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Harbour Collective signs CRM partner Flourish
12-strong brand communications collective Harbour has signed new member Flourish as its dedicated CRM agency. Flourish’s clients have included Samsung,…
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Dentsu International hands out £13.5m to leader – but is obvious candidate CEO Clark on her way?
Somebody was doing pretty well at Dentsu International – presumably CEO Wendy Clark although there are other candidates, Merkle execs…
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UK adspend surges in H1 2022 but clouds gather
UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with…
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