Research
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IPA reveals its Effectiveness winners – but where are the great ads?
The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already…
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Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity
Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and…
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Clients say siloed agencies are ‘not fit for purpose’ in new Dentsu Creative study
The marketing and communications world is changing fast, but 85% of clients think the agency model is not keeping pace…
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Cate Murden: mental health – is your company a safe place?
The ‘5 Second Rule’, created by Mel Robbins, has become infamous as a super simple hack to help anyone struggling…
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Bluemarlin’s Andrew Eyles: how will brands survive the cost of living hunt for value?
Even before the latest hikes in inflation and the cost-of-living crisis, consumers had been growing more cynical about brands, the…
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House 337 launches The Demand Index into fashion market plus new ethical consultancy
House 337, formerly Engine Creative, seems determined to do things differently – the appliance of science you might call it,…
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George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a…
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US adspend set to break $300bn – but forecasts still being reined back
US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has…
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Brand Camp: GSP&B’s ‘secret sauce’ gets new leader
Agencies are great ones for inventing things that don’t need it – think of the tangle they get into when…
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