Research
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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New UK Out of Home study shows strong results for advertisers through lockdown restrictions
A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that…
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WPP merges Geometry into VMLY&R to create new global ecommerce company
Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce,…
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Paul Domenet: Pfizer’s vaccine may save the world from Covid – but what should we call it?
To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a…
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Neuro-Insight: this year’s Xmas ads story – separate but together with a dash of optimism
By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping…
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Mary Keane-Dawson: how influencers moved into politics
With only a few days until the US presidential election, the candidates will be looking out for any final opportunities…
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