Research
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net…
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Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is…
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We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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A tale of two ads: Kevin Bacon (and daughter) for Hyundai, purpose overdose at Avon
Kevin Bacon was once a rather fine, edgy Hollywood actor but for years now he’s been regaling us for EEC,…
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EssenceMediacom lands Flutter’s £130m gambling drive
Flutter Entertainment is the innocuous-sounding owner of many of the UK’s biggest gambling brands and a growing force in other…
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AA/WARC: UK adspend still growing but lags inflation
The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between…
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Accountancy giant PwC offers businesses a ‘New Equation’
If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT…
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Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy
1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How…
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