Research
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IPA Bellwether survey: marketers expect strongish 2023 (fingers crossed)
As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so…
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ASICS launches global Prime Video mind-sharpener film
Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video.…
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Ad Contrarian Bob Hoffman: why I’m no longer very interested in today’s advertising
Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was…
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Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
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JWT’s Jeremy Bullmore: a 1960s intellectual at a key turning point for adland
Tributes are still rolling in for Jeremy Bullmore, former JWT creative director (in the days when big agencies had just…
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Now Twitter users vote to boot out Musk
More total barminess from Twitter owner Elon Musk. He launched a Twitter poll on Sunday (saying he’d abide by the…
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WFA: more clients satisfied with agencies – media agencies questioned and digital going up
Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA…
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MediaSense launches DEI audit programme for advertisers
Consultancy MediaSense is launching a DE&I (Diversity, Equity & Inclusion) audit programme for advertisers. Sanofi is one of the early…
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HFSS ad ban is postponed, gambling ads are much bigger problem no-one’s prepared to tackle
A while back we recommended a policy of masterly inactivity to a UK government determined to privatise Channel 4, a…
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